Many movie studios have been coming up with increasingly creative ideas to market their upcoming films on social media, and one film that took the digital world by storm recently is M3GAN, a horror movie centered around a robotic doll named after the film’s title. M3GAN first made headlines after the first trailer for it […]
Category: Global Marketing
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Scotch & Soda Acquisition
The international retailing world is continually evolving and trying to fit into a newer digital world. So how do these brick-and-mortar stores survive? With little room for new brick-and-mortar brands to emerge, companies like Bluestar Alliance, with their expertise and finances, choose to acquire established but struggling brands to add to their portfolio in hopes […]
Coca-Cola, the world-renowned soft drink brand, has always been at the forefront of innovation when it comes to marketing and advertising. From iconic slogans to memorable commercials, Coca-Cola has always been able to capture the attention of consumers. However, with the rise of Gen Z, the brand is now turning to artificial intelligence (AI) to […]
Pepsi has been a household must-have for decades, the #1 soft drink beverage has unveiled a new logo uplift. The new design is intended to be part of Pepsi’s international marketing strategy to attract new customers, stay relevant, and differentiate itself from competitors. The Power of Pepsi’s New Logo The logo change is not just […]
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Heineken to Rush out of Russia
Heineken and Anheuser-Busch have pulled out of Russia losing millions in the process. One of the world’s largest beer distributors is the latest company to flee Russia due to the ongoing Ukraine conflict finally. Over a year of the conflict with no end, Heineken, the owner of over 300 brands in over 190 countries, has […]