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Global Marketing

Hero to Zero: Nissan GT-R

A combination of bad marketing and the “overpromise-and-underdeliver” strategy leads to the car’s uncertain future. In the automotive world, carmakers will always have a flagship model in their lineup, and in Nissan’s case, its the GT-R. The brand has been around for 50 years, and in the 80’s and 90’s, it has dominated the motorsports […]

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Global Marketing

London or Copenhagen for Date Night?

Every May, Deutsche Bank releases its annual “Mapping the World’s Prices” survey, which highlights the disparities in the cost of living in 50 major cities around the world. Do you want to get away for the weekend? Copenhagen is the most expensive city to visit, followed by Milan, Oslo, Tokyo, and Amsterdam, although a trip […]

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Global Marketing

Pricing Products Across the World

In a world of foreign exchange and market competition, economic theory says that, all other things being equal, rates for the same good in one country should be the same in another. This “rule of one price,” is also known as purchasing power parity (PPP), states that any price disparity between two locations for the […]

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Global Marketing

Super Smash Bros. Series: A Unique Fighting Game With a Unique Global Marketing Strategy

There is more to it than just bringing in other characters from the video game world. Most of the people, especially the ones who grew up playing Nintendo consoles, may have heard about the Super Smash Bros. series. For those who haven’t heard about it, Super Smash Bros. is a rather unique fighting game that […]

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Global Marketing

Gucci’s dominance in the luxury market

Gucci is an Italian fashion house founded by Guccio Gucci in 1921, making it one of the oldest Italian fashion houses still in business today. Gucci has always exuded a sense of elitism and elegance. The company began as a luggage designer, making luxurious travel goods and equestrian equipment for Italy’s affluent upper-classes, similar to […]

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Global Marketing

Domino’s Pizza Ruled India

Domino’s is the world’s biggest pizza chain. The brand is rapidly expanding its presence in various countries by preparing different people’s diverse needs in mind. Domino’s has dominated the Indian pizza market in recent years, so we were curious to learn more about what made the company so popular with pizzas in a country where […]

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Global Marketing

Whole Foods Market Global Impact

Whole Foods Market continues to expand their global marketing channels, especially since they were acquired by Amazon in 2017. From a small organic and natural foods grocery store in Austin, Texas, Whole Foods Market has expanded globally to Canada as well as to the United Kingdom. The brand has over 500 stores throughout North America […]

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Global Marketing

Costco in New Zealand

Costco Wholesale Corporation was founded in San Diego, California on July 12, 1976, by James Sinegal and Jeffrey Bortman. Costco is a chain of member-only big box retail stores. The company has 804 warehouses worldwide and 558 warehouses in the United States. In 2020, Costco was the fifth largest retailer in the world. In Fortune […]