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Global Marketing

Samples. Samples. Samples.

I’m sure you have heard the phrase “The way to a man’s heart is through his stomach” but when it comes to samples have you heard the way to a man’s wallet is through his stomach?  In store samples are a weakness to many, especially when it comes to food. I know I can never […]

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Global Marketing

American Holidays Catch On

What is it about American holidays that makes them so popular around the world?  Are they simply fun or is it all about marketing, selling holidays, and entertainment? Growing up in Romania, I looked forward to two major annual holidays: Easter and Christmas, with Easter far surpassing Christmas celebrations. Besides the joy of dying eggs […]

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Global Marketing

CUSTOMER DISLOYALTY: ARCO, THE FUEL THAT…

I have not been able to understand why anyone likes to put gasoline from a fuel station that does everything to keep you from being a returned customer.  We live in a world in which a business will want do anything to keep customers coming back.  Selling the cheapest gas around should not be the […]

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Global Marketing

Leveraging the Chapman Advantage to Demystify the Boardroom

Countless decisions are made in all types of organizations every day. Being an inquisitive person, I have always wondered how these decisions come to be made. Many of us hear about the latest organizational initiative from public statements by a company’s CEO or the President of a non-profit institution. However, what is less commonly known […]

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Global Marketing

10 New Ways to Play Golf

Participation in golf is low and courses are trying to capture retention anyway possible.  Here are a few new ideas golf courses could use to increase participation. Some of these ideas I heard on Real Sports while some others are from myself and friends.  Tell me what you think or add some new ideas to […]