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Global Marketing

Savage X Fenty introduces Virtual Shopping Experience across stores

Rihanna’s Savage X Fenty has partnered with FIT:MATCH and Intel to take the in store shopping experience up a few levels by launching futuristic body shape technology. Using Intel Distribution and Intel’s RealSense Technology, the Fit-Xperience scans shoppers in real time, and with a quick scan the customers are matched with the best fitting styles […]

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Global Marketing

Funko Pop set to destroy collectibles worth $30M to overcome inventory issues

Since the business launched in 1998, Funko has become well known for its diverse line of pop culture-themed consumer goods. These commodities include collectable figurines such as bobblehead figures and plush toys. In 2010, the company released its first collection of “Pop!” vinyl figurines. The line immediately became a substantial source of revenue. The figures helped […]

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Global Marketing

NFT sales had dropped down to 83% in 2022, but Starbucks manages to sell 2,000 of its NFT’s in 18 minutes! 

The Siren Collection Starbucks rolled out its digital extension of the rewards program called the ‘Siren Collection ‘, and its token’s called stamps were released on the Starbucks Odyssey, the company’s web loyalty program. They decided to call it Siren because it features various versions of their iconic sirens and each of the stamps are […]

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Global Marketing

Adidas cancels Kanye, ending the YEEZY era 

German sportswear giant Adidas could face its first annual loss in decades after finalizing their costly split with designer and rapper Kanye West, finally putting an end to the iconic Yeezy era. Adidas are expected to take a massive hit of $1.3 billion, which was far from the the projected amount of $250 million in […]

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Global Marketing

BJ’s to roll out autonomous AI robots called “Tally'”

BJ’s Wholesale Club has partnered with Simbe to roll out their autonomous robots called “Tally” to all their 237 locations in order to utilize Artificial Intelligence (AI) driven solutions to providing unprecedented real time insights as well as a greater degree of transparency in the business, which will boost their experience as well as the […]