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Global Marketing

How viral TikTok videos pose a new opportunity for marketers!

As we all know, the most random things can go viral on TikTok in the matter of days. Before exploring the significance and uses of such a phenomenon, let’s take a look at a prime example. Kiwi Kids’ Song Gone ViralThe following TikTok features a sound clip from the song “Bad Hair Day” which originated […]

Categories
Global Marketing

Global social media marketing is here to stay.

As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]