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Global Marketing

One Stop Shop – “Sports World” – My entrepreneurial ambitions – my vision

Weekday madness, after a long day at work the next job shift starts, being a parent. Driving the kids around town to practices and events, etc…  It's a constant juggle. Multiple nights a week my wife drives my kids to their sports practices, she sits around waiting wishing she could have knocked out some gym time – instead time is eaten up with sitting in a chair in the parent section or our children's weekly youth activities. The gym is too far from the location's she's waiting at for it to make sense for her to try that.

I always wished there were a gigantic warehouse that housed every youth sport and activity one could think of. It would be like a mall with each store being a new sports department. The baseball department would have a batting cage, a fielding and pitching coach, the football department would have the various strength and condition areas, the martial arts department would have classes for various ages and levels, the dance department would have ballet, jazz, tap, hip-hop and many other types of dance available. I could go on and on about what this kind of facility would have and what it would look like. The main thing this accomplishes is:  “One-stop-shop”. Parents, no more driving across town to drop Jimmy off at baseball, and Janet at dance. For one flat monthly price per adult/kid, you sign your kids in, and you head straight to the adults training department. In 1 hour the entire family has accomplished a healthy lifestyle. There is also quite rooms for the youth to study and work on school assignments and for parents.

This model would be a huge success because we are solving a lot of problems: convenience, health, stress, etc… if anyone wants to invest, let me know.

Bryan and Nabih – Team F

 

 

 

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Global Marketing

Digital Revolution

Within the last decade the digital revolution has dramatically changed the landscape of business and marketing. With the proliferation of the social-media, mobile media, wireless web, marketing has evolved into something which involves a much broader scope. More and more companies are realizing there is not as much of a need for brick and mortar locations now. From banks, to discount travel firms which have access to tremendous discounts, and company's like Living Social and Groupon. These company's are required to recognize these paradigm shifts in technology and must be capable of being nimble as well as maintain the ability to adapt to change immediately. It only takes one good idea to change business dynamics in a really short period of time. We as business people must embrace that and understand what role we play in this new world of business and marketing we live in.  How can you effectuate change in this new world?

Bryan and Nabih – Team F

 

Categories
Global Marketing

Dow Jones

GCC stock markets in 2006 had major losses in market value as a result of declines volatile witnessed throughout the year, and topped the Saudi market these losses loss index price 53 per cent of its value, followed by the UAE market losing 41 per cent, then the Qatari market to 35 per cent, then the market Kuwait 12 per cent, while the Omani market gains of 14.3 percent and maintained the Bahraini market in general levels, where prices index closed up by 0.99 per cent.

Based on the market value of the stock exchanges Gulf by the end of 2005, the total losses bourses estimated 442 billion dollars, more than the oil revenues for these countries during 2006 rate and a half times, with a market losses Saudi Arabia alone $ 320 billion, and losses UAE market $ 91 billion The Qatari market losses $ 19 billion, and the Kuwaiti market of $ 12 billion.

I remember all of this information and statistics while I am seeing  Dow  Jones going up and hopefully it continue and the American economy get better but again when we talk about the Market we should be carful.  

 

Categories
Global Marketing

How to Promote Your Business On a Shoestring

Ever since I could remember I have aspired to someday be an accomplished entrepreneur. In middle school I used to sell blow-pops for .25, that was my early hustle. I'm constantly thinking of what I will be doing with what I learned in this MBA program. Unless there's a brilliant plan that attracts venture capitalists there's – it's all grass roots hustle and it taking some good ol' elbow grease to show product or idea value. In most of these cases I would imagine that marketing will be on a shoestring budget.  In doing some research, I came across an interesting article with advice on marketing on a shoestring budget.

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Article bullets:  1) Plan you attack; 2) If you don't have  a website, get one set up; 3) Set up a free listing for your business in the search engine local directories.

After reading this, I thought to myself – these are all obvious, I was thinking it was going to reveal to me some little know secrets about marketing at low cost on a practical level. Like maybe certain print centers that give steep discounts, or marketing on certain websites that provide huge exposure, etc…

In my opinion, marketing in today's environment is a heck of a lot easier and in some was harder. Easier in the sense that there's social media outlets and everyone and their grandma can be a blogger and has the equal potential to influence the masses. On the harder side, people has so much more junk to filter through because of how saturated the internet has become.

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The marketing landscape has changed dramatically and will continue to do so in the near future with internet age. Much marketing can be done at a lower cost now, more than every before because of things like social media.  I think any business without a website and or other social media accounts are foolish and are possible losing out significantly on market share. Believe it or not,there are plenty of old-school business owners that do not yet have websites and are still marketing themselves in the yellow pages. With things like Yelp, Angie's list, etc… it's so much more web focused. Baby-boomers are rapidly realizing that to continue success you can't just relay on word of mouth and being on the first two pages of the yellow page section of their industry.

What are your thoughts on lost cost marketing, is it more accessible in today's environment? Also, what are your thoughts on the landscape of today's marketing?

Best,

Bryan and Nabih

 

 

 

 

Categories
Global Marketing

Global marketing management

Marketing management is key to the achievement of aspirations, it is in general factor of economy improvement and of course before that  companies, employees, and workers , and we believe according to that marketing management is  the most important player in economy field  with important role of managing the economy all over the world.

On the other hand B2B is one of the most important player in marketing management because it is build on business ​​among different companies and huge amounts of money not only that but also it could be among  companies in other countries.

So B2B represents the concept of the global village, which refuses to restrictions and limitations and is based on building strong relationships both internally and externally, Value satisfies all parties, including consumer.              
For example transportation, manufacturing, banking communications and with more details we can see new task buying modified rebuy straight rebuy with cooperative systems.

Categories
Global Marketing

B2B challenges

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Team “F” in the house!!! Better known as Bryan and Nabih. Here to make a splash and hope to provoke some great discussions on marketing, specifically B2B marketing.  This blog opens the discussion of the challenges in B2B marketing.

 

EXAMPLE of the Unknown with the competition: As in Harvard case study, Barco  Projection Systems (BPS), there were some significant challenges and tough decisions to their leadership had to make. Their COO Erik Dejonghe had to make some very critical decisions that could potentially a tremendous ripple effect and potentially lead to the demise of Barco's strongest business line. I would say a loss of 75% of forecasted profits is quite damaging and likely fatal.   The unknown of what Sony had up it's sleeve was the toughest part. A preemptive move, either significantly over or under shooting, which damaging implications either way. Being boxed in is difficult and making those tough decisions is where true leadership is unveiled  Unfortunately, even with the  best leadership, good decisions can made yet, yield a negative outcome.

Buying Situations: As reflected in Chapter 7 – Straight Rebuy, Modified Rebuy, New Task:  There are challenges with each one of these. Straight Rebuy, keeping the business customer happy, staying connected, having strong communication and building loyalty takes a lot of work. Showing that despite competitors and price fluctuation, there is a significantly value add to the relationship.  Modified Rebuy, dealing with customers that are always be shopping you, asking for the product to be constantly modified. These kind of customers may be more work than they are worth, and determining that is another challenge. The New Task is in my opinion the most challenging. There is no repore, prices have to be extremely competitive, and creating that connection to the right people – past the gate keepers is the hardest part. This is where companies must utilize their best resources, most knowledgeable experts and leaders which can sell not only the product but the value of the product AND the relationship.

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