Global Marketing

Digital Revolution

Within the last decade the digital revolution has dramatically changed the landscape of business and marketing. With the proliferation of the social-media, mobile media, wireless web, marketing has evolved into something which involves a much broader scope. More and more companies are realizing there is not as much of a need for brick and mortar locations now. From banks, to discount travel firms which have access to tremendous discounts, and company's like Living Social and Groupon. These company's are required to recognize these paradigm shifts in technology and must be capable of being nimble as well as maintain the ability to adapt to change immediately. It only takes one good idea to change business dynamics in a really short period of time. We as business people must embrace that and understand what role we play in this new world of business and marketing we live in.  How can you effectuate change in this new world?

Bryan and Nabih – Team F