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Global Marketing

Disney’s Marketing Intelligence: Sofia The First

Sofia The First  “Sofia The First” is the popular Disney Junior show where Sofia becomes a princess when her mother marries the King of Enchancia. Disney launched this program in 2013 in hopes of competing with other popular shows from competitors, including “Blue’s Clues.” She was also utilized to repair the idea of what it […]

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Global Marketing

A Guide to Marketing Intelligence

What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]

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Global Marketing

An Introduction To Marketing Intelligence

What is Marketing Intelligence? Marketing Intelligence is the collection of data that a company can perform in order to gain critical insights into the market’s taste and preferences, competition within the market, potential opportunities, and competitive advantages. The data collected can also help companies better perform segmentation within the market and identify places for market […]