Consumer Behavior Influences: USA vs. South Africa In the spring semester of my sophomore year, I had the unique opportunity to study abroad for six months at the University of Cape Town. I absolutely loved my time there and I look back on my semester there as the best time of my life. It was […]
Tag: 2018 #5
How can brands appeal to their customers? Consumers don’t think about what differentiates the brand they use from its competitor. They don’t see tangible differences between brands anymore. So how do we reach the average consumer? How can we make them loyal? Research. In early January, I was lucky enough to sit down with an employee from […]