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Global Marketing

Navigating the Chinese Retail Market

For American based companies looking to explore the vast potential of the Chinese retail market, there might be more obstacles than just providing a superior product. While there are traditional culture differences that occur when companies enter a foreign market, Chinese retail landscape is in some ways different than its American counterpart. For one, the […]

Categories
Global Marketing

Let’s Get Technological: Revamping International Retail

The end of retail as we know it is near. A quick Google search on “retail apocalypse”is all it takes to convince the average consumer that his or her shopping experience is being cannibalized by retailers’ online platforms, and our joyous weekend trips to the mall will soon consist of clicks, not bricks. Or is […]