Developing Market Research When you are ready to begin your marketing research, it is important to design a tailored map of resources that align with your research problem. Marketers can use resources such as online surveys, focus groups, virtual panels and more. There are unlimited tools that marketers can use, but the marketer must […]
The benefits of social media marketing can also be their downfalls. Social media marketing targets the masses, instantly. If a campaign goes wrong, if the message is not perceived well, it spreads to the masses very quickly. Because social media has so many outlets, it’s really hard to remove a social media fail from the […]
If you’re new to social media, you’re late to the game. Social media is a source of constant marketing for brands big and small. Mom and pop shops like Semi Tropic Wines in Costa Mesa use Instagram to let locals know about pop-ups and collabs at their bar, or when a new wine is in […]
Walmart is the largest retailer in the world, with revenues reaching 523.96 billion in 2019. They have been able to succeed in multiple countries, but have not had success in all. One of these failures for Walmart was in Japan. Walmart’s presence in Japan was created by purchasing a stake in Seiyu, which was a […]
Why would some companies choose to expand their retailing internationally when they already have success in their local market? There are multitude of reasons like proximity to consumers, tapping into new markets, access to diversified talent, and increasing brand recognition. For example, Nike has expanded internationally in order to come up with new business ideas […]
Starbucks has established itself as the most popular coffee chain in the world with 24,000 stores in 70 countries and does 10 times the revenue of its nearest competitor, Costa Coffee. Even though Starbucks has found success in many countries, they have not been able to succeed in every market. One of these failures was […]
Who am I kidding…I buy SO much stuff on Social Media. Having the topic “Global Social Media Marketing” got me thinking, “what products have I been targeted with.” But better yet, “what have I actually purchased?”. I went on a mission to retrace what I have most recently purchased based on targeted ads on either […]
Open up your iPhone and take a look at the apps on your phone. What do you see? Maybe some periodicals like The Wall Street Journal and New York Times. Maybe some shopping platforms like Poshmark and Fashionphile. But I will bet $10 you have a handful of social media apps, probably even on your […]