Global Marketing Professor

Netflix’s global expansion has remained a major factor in the organization’s success. By 2017 it was operating in over 190 countries, and in 2020 close to $20 million of revenue was international. Utilizing a global expansion strategy is not uncommon for tech companies, but Netflix faced unique challenges when expanding internationally. The organization had to […]

Global marketing strategy is the reason behind so many successful companies becoming powerhouses around the world. These strategies cater to, and encompass, various countries across the globe to ensure that customers become fans of the product or service in their culture. The integration of international cultures into a company’s marketing strategy allows for that company […]

I recently came across an article touching on the shift of consumer behavior in 2022 due to the pandemic. As I was reading through these predictions, I realized that I fall into the category of people that were being described. In 2022, consumers are looking for purchases or experiences that give an instant sense of […]

Source: https://www.marstranslation.com/blog/understanding-the-types-of-globalization ​​Over the past few decades, the world has seen an exponential increase in connectivity and globalization. Globalization encompasses the nuances and economic factors of conducting business internationally and existing in a global economy. With the advancement of transportation and technology, businesses have a better opportunity for global expansion.  Here are the advantages and […]

For this blog post, we would like to talk about the international experience of gas stations. This came to mind in our recent travels to Switzerland and was unaware of the customs there. Switzerland is a beautiful country that has amazing natural site seeing. Greenfields, old wooden structures, and the massive alps are some of […]

Tesla, Inc., formerly Tesla Motors (2003–17), is an American electric vehicle manufacturer. It was named after Serbian American inventor Nikola Tesla and was created in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning. Tesla Motors was established to create an electric sports car. Tesla’s chief executive officer (CEO) was Eberhard, and its chief financial […]

Despite making some controversial moves over the years, the iPhone nonetheless remains the top dog in the smartphone market. In 2007, Apple shook up the smartphone industry when the company unveiled its first-ever smartphone called the iPhone. With its simplistic design and user-friendly interface, the iPhone later became the consumer’s top choice for smartphones worldwide […]