Influencer marketing involves a paid collaboration between a brand and an influencer (someone who guides the attitudes or actions of followers, typically on social media). Especially in recent years, as the world becomes more invested in technology and social media is on the rise, this tool is especially accurate at reaching consumers. In a study […]
If you haven’t been keeping up with the news lately, popular video app TikTok (previously named Musical.ly) is at risk of being banned from the U.S. The social media platform has amassed more than one billion monthly active users, but privacy concerns have brought government attention to its presence. WHY DO PEOPLE WANT TO BAN […]
KFC and Beyond Meat: On January 10, 2022, KFC launched Beyond Fried Chicken in their first national rollout while supplies last. After researching the change in consumer tastes and preferences regarding the importance of health-conscious food options, through marketing intelligence including surveys and netnography KFC partnered with Beyond Meat in 2019. KFC President Kevin Hochman concluded […]
The Siren Collection Starbucks rolled out its digital extension of the rewards program called the ‘Siren Collection ‘, and its token’s called stamps were released on the Starbucks Odyssey, the company’s web loyalty program. They decided to call it Siren because it features various versions of their iconic sirens and each of the stamps are […]
German sportswear giant Adidas could face its first annual loss in decades after finalizing their costly split with designer and rapper Kanye West, finally putting an end to the iconic Yeezy era. Adidas are expected to take a massive hit of $1.3 billion, which was far from the the projected amount of $250 million in […]
BJ’s Wholesale Club has partnered with Simbe to roll out their autonomous robots called “Tally” to all their 237 locations in order to utilize Artificial Intelligence (AI) driven solutions to providing unprecedented real time insights as well as a greater degree of transparency in the business, which will boost their experience as well as the […]
The collaboration between TikTok and Sephora has been significant in the world of content creation and social media. By working together, these brands have created unique and engaging content that showcases Sephora’s products while also leveraging TikTok’s creative tools and the highly engaged user base. But leave it to partnerships like these to shock you […]
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Put Me in, Coach(ella)!
If you log onto any social media site around two weekends in April of every year, you’re bound to see a barrage of people’s posts from the Coachella Valley Music and Arts Festival. While music is still at the forefront of Coachella, it’s also become an enormous hub for influencer and social media marketing for […]