Many marketing mistakes on a local and global level cost corporations financially, but also can have a devastating impact on a brand’s image. One social insensitivity, mistranslation, or a simple misunderstanding can set a company’s progress back and may cause it to ultimately fail. This is becoming increasingly complicated by the processes of globalization and […]
Even though McDonald’s is an easily recognizable global brand, this does not mean that they are completely standardized in each country. It is widely known that McDonalds adapts to meet the needs of each country in which they operate, and along with variety in their menu, operating in various countries also means that they will […]
Many movie studios have been coming up with increasingly creative ideas to market their upcoming films on social media, and one film that took the digital world by storm recently is M3GAN, a horror movie centered around a robotic doll named after the film’s title. M3GAN first made headlines after the first trailer for it […]
Categories
Scotch & Soda Acquisition
The international retailing world is continually evolving and trying to fit into a newer digital world. So how do these brick-and-mortar stores survive? With little room for new brick-and-mortar brands to emerge, companies like Bluestar Alliance, with their expertise and finances, choose to acquire established but struggling brands to add to their portfolio in hopes […]
Coca-Cola, the world-renowned soft drink brand, has always been at the forefront of innovation when it comes to marketing and advertising. From iconic slogans to memorable commercials, Coca-Cola has always been able to capture the attention of consumers. However, with the rise of Gen Z, the brand is now turning to artificial intelligence (AI) to […]
Pepsi has been a household must-have for decades, the #1 soft drink beverage has unveiled a new logo uplift. The new design is intended to be part of Pepsi’s international marketing strategy to attract new customers, stay relevant, and differentiate itself from competitors. The Power of Pepsi’s New Logo The logo change is not just […]
Categories
Heineken to Rush out of Russia
Heineken and Anheuser-Busch have pulled out of Russia losing millions in the process. One of the world’s largest beer distributors is the latest company to flee Russia due to the ongoing Ukraine conflict finally. Over a year of the conflict with no end, Heineken, the owner of over 300 brands in over 190 countries, has […]
Categories
SalesforceGPT
Salesforce has decided to give AI a go by partnering with Einstein GDP. With the popular online platform, ChatGPT having reached a record number of users over the past year, many businesses have begun to take notice and implement a version of AI for their platforms. One of the companies included in this is Salesforce. Earlier last […]