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Global Marketing

Protein Powder and its Growing Use Globally

There has been a growing trend with health and wellness. Thanks to the internet, more information is reaching a wider range of audiences. This includes the individuals wanting to work on their physiques. People are paying more attention to what they eat and are getting to the gym. After doing some research, you may come […]

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Global Marketing

Bed Bath & Beyond Filing for Chapter 11 Protection, after failed turn around efforts

Bed Bath & Beyond is a home goods retail chain founded in 1971 which saw great success in its early days and its revenue was more than $1 billion by 1999. However, a recent series of operational and financial decisions led Bed Bath & Beyond to the brink of bankruptcy. The chain’s stores saw a […]

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Global Marketing

Ikea plans to add 8 stores to US, as a part of their new $2.2 billion expansion

Ikea, one of the biggest furniture chains from Sweden is much loved in the United States. As it turns out this love is very much reciprocated by the CEO of Ikea, Javier Quinones, who plans to add eight giant stores in the US. This expansion plan of $2.2 billion would be Ikea’s biggest investment in […]

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Global Marketing

Savage X Fenty introduces Virtual Shopping Experience across stores

Rihanna’s Savage X Fenty has partnered with FIT:MATCH and Intel to take the in store shopping experience up a few levels by launching futuristic body shape technology. Using Intel Distribution and Intel’s RealSense Technology, the Fit-Xperience scans shoppers in real time, and with a quick scan the customers are matched with the best fitting styles […]

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Global Marketing

Understanding the Different Types of Social Media

Social media is one of the most used tools for marketing, as well as a popular form of entertainment for consumers around the world. As of 2023, there are about 4.89 billion users worldwide, and the average social media user bounces across 7 different platforms every month (Sheikh, 2023). Though the general concept is easily […]

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Global Marketing

The Walt Disney Company: Surveys For A Great Big Beautiful Tomorrow

Disney Parks Around the world, The Walt Disney Company has made a lasting impression through its Disney Parks. These theme parks worldwide include Disneyland, Walt Disney World, Hong Kong Disneyland, Disneyland Paris, Tokyo Disneyland, and Shanghai Disneyland. To remain relevant and popular amongst guests, The Walt Disney Company continuously improves upon their parks, making updates […]

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Global Marketing

Global Social Media Platforms Galore!

When referring to social media marketing on a global scale, it’s important to do research on all the regions and markets you are going to reach out to and learn which social media platforms are most popular in which places. To take a look at a few major markets, starting off with the U.S., the […]

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Global Marketing

The Most Interesting Collab of the Year

Shocking news! A popular streaming service and a quintessential fashion brand have decided to team up and give us the most unusual and intriguing collaboration of the year. Can you guess which companies? Netflix and Lacoste! This partnership is a limited edition clothing line based on Netflix’s most popular shows such as Bridgerton, Stranger Things, […]