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Global Marketing

Visitors to the US Set to Face Social Media Screening

The state department has issued a new rule that requires US visa applicants to surrender their social media accounts at the time of application. The new proposal focuses on the major US platforms including; Facebook, Flickr, Google+, Instagram, LinkedIn, Myspace, Pinterest, Reddit, Tumblr, Twitter, Vine and YouTube. In addition covers the Chinese sites; Douban, QQ, […]

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Global Marketing

Things to consider when creating your International Pricing Strategy

There are many aspects of international pricing and clearly, there is no one-size-fits-all solution. If implemented correctly, a clever international pricing strategy will help you to stay competitive in different international markets, without having a huge blow on your profits. However, a small mistake in pricing in a particular market could easily grow into a […]

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Global Marketing

What’re the differences of business culture behind the “Trade War”?

Recently, the “trade war” between the US and China has become the biggest influencer to the market. From the political perspective, a trade war is a good way to balance both external and internal economic environment for the US. Moreover, the conflicts between the US and China in business isn’t just about the surplus that […]

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Global Marketing

3 Extremely Popular Products Enjoyed Across The Globe

Companies spend a lot of time and money in conducting market research around the globe. Not only are they trying to appeal to consumers from foreign nations, they are also trying to conduct business in regions with rules and regulations that might not be similar to the home country. Knowing the tastes and preferences of […]

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Global Marketing

The Edit Welcomes Emerging Global Brands

As Americans, we are accustomed to taking the world by storm – a consumerist, more-is-more storm, that is. Conditionally, it is natural for us to hear about American-born brands crossing the Atlantic and saturating the international market. American companies are well loved, and not just by its citizens either – in a recent study conducted […]