Ever since the first season aired in 2009, RuPaul’s Drag Race, a reality show featuring drag queens competing for the crown and a cash prize, but also highlighting issues of self-acceptance, self-expression, and the dismantling of societal norms, coupled with the popularity and strength of social media platforms like Twitter and Instagram, has become a global […]
Brand awareness and product awareness plays an immense role towards purchasing decisions, especially when the good or service is an international one. In addition, an exposure to the country’s customs, beliefs, and values influence consumers’ perception of their goods and services; whether that exposure is negative, positive, or neutral, that experience influences consumer behavior towards […]
McDonald’s global success often can be attributed to its cross cultural product offering efforts. In a recent strategic move, McDonald’s has chosen to introduce bacon in some of it’s dishes in the US. These dishes include french fries, the big mac and the quarter pounder. “People love bacon, and they love our iconic Big Mac, […]