Unilever is a British multinational consumer goods company. They are the largest producer of soap in the world and have a large portfolio of large corporations such as Dove, Axe, Ben & Jerry’s, and Magnum to name a few. Being a corporation of this size they have to constantly focus on their pricing strategy as […]
Perhaps one of the most exciting case studies in the grocery scene was the interaction between Trader Joe’s and Canada. Trader Joes: Trader Joe’s is a popular grocery chain located in the United States. Headquartered in Monrovia, California, Trader Joe’s has 560 stores nationwide. Trader Joe’s popularity has developed a fan following, with dedicated consumers […]
Ikea, a Swedish furniture and home goods store, is set to expand its store front offerings. In a time when companies and brands are trying to lower their physical footprint, Ikea is diversifying its options by offering 3 different store formats: Plan and Order locations, e-commerce, and city centers. First, we’ll start with the Plan […]
Boba, which is also sometimes referred to as bubble tea, is a popular drink enjoyed by many. For those unfamiliar with this beverage, an explanation from one source stated, “The word “boba” can refer to either a broad category of chunky drinks — including everything from iced tea with tapioca pearls to fresh juice loaded […]
Walmart’s multinational expansion was not as successful as projected and their most notable failure occurred within Germany. Reviewing some of the reasons led me to see their overall failure to reach China, EU, Japan, South Korea, and some others. Mainly, they had difficulty providing their advertised “Everyday Low Price” and disregarded local cultural habits. Going […]