Netflix is an American Media Company that was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix launched as the first DVD rental and sales website taking its first step to becoming a streaming service. Since then they have become the largest streaming service giant with 220 million subscribers. Netflix […]
Category: Global Marketing
Gucci and Vans are joining forces on Roblox to introduce younger consumers to luxury goods through a familiar platform. Until May 13 Roblox users have access to the newly linked digital worlds of Gucci and Vans to get an opportunity to win unique avatar style items. Within the collaboration, players can transport from Gucci Town […]
The article “Unilever to stop altering models’ bodies, skin color in advertising” discusses a bold move by Unilever, a global consumer goods company that sells products in various countries and markets around the world. The brand announced that it will no longer digitally alter models’ bodies or skin color in its advertising campaigns. Their decision […]
The New York Times reported on an inappropriate clothing release and ad by H&M in 2018. The article detailed how the company faced a massive backlash after releasing an ad featuring a black child wearing a hoodie with the text “Coolest Monkey in the Jungle” on it. Outrage and accusations of racism immediately followed from […]
The CPA Journal article “The Volkswagen Diesel Emissions Scandal and Accountability,” outlined a scandal that hit the global automotive industry. In 2015, Volkswagen, the German multinational car company, was found to have installed software in its diesel cars that allowed them to cheat emissions tests. This resulted in emissions that exceeded legal limits. From 2009-2015 […]