Azazie, an online DTC retailer specializing in bridal wear and bridesmaids dresses, has recently announced its expansion into footwear, purses, and other accessories. One could say that Azazie is the new David’s Bridal, as news of this iconic affordable bridal stop just filed for bankruptcy! Like David’s Bridal, Azazie is budget bridal wear. Unlike David’s […]
Canada Goose, a luxury outerwear brand, has decided to immerse itself in the future (or present, depending on how you look at it) and hire its first Chief Digital Officer! This brand is one of the first companies to consider the long-term impact of a new and evolved digital world. With e-commerce leading the charge […]
Marketing Research: Several companies use marketing research to connect with consumers and improve their business. An area that is often utilized in several different forms of research is the interview. This form of marketing research allows the researcher to connect personally with consumers. Interviews are personal and can be one of the most insightful forms […]
Smartphones have come a long way since they first appeared on the market. Nowadays, it seems that there are two main companies that rule the smartphone industry: Apple and Samsung. There are a multitude of features phones from each company offer that satisfy consumers’ needs and wants. However, Samsung shares an operating system, Android, with […]
Starbucks is an American multinational chain of coffee houses and roastery reserves, they are the world’s largest coffeehouse chain. Starbucks employs value-based pricing in order to maximize profits and use customer analysis to formulate targeted price increases in order to be able to capture the most amount of revenue without losing market share. Value-based pricing […]