It’s another Monday. You were probably awoken from your slumber to the sound of your alarm going off, that is, if you slept at all. The snooze button was probably hit several times before you somehow managed to peel yourself off your bed. You’re more than likely feeling tired, unless you’re one of the lucky […]
Category: Global Marketing
Nike’s Global Strategy
Nike is a globally recognized brand that has successfully established itself as a leader in the athletic footwear and apparel industry through its dominance stemming from running and continuing in the basketball, football, and soccer sportswear markets. Nike’s international pricing strategy plays a crucial role in the company’s market dominance and ability to surpass competition […]
Warby Parker’s Revenue is Up!
Affordable and stylish eyewear brand Warby Parker’s Q1 2023 findings show that revenue is up by over 12%. This company has experienced some losses in revenue in 2022 and its journey to remain an independent and economical eyewear company has been slightly tumultuous. However, the tides are turning and Warby Parker’s net loss is now […]
Welcome to the club, Etsy! Known as the online destination for handmade and unique gifts, Etsy has launched its wedding registry following an increase of wedding gift searches. This comes at an opportune time as Bed, Bath, & Beyond has filed for bankruptcy. Note that at one time, BB&B was the absolute leader in the […]
Effects of Global Inflation
Ipsos; a multinational market research and consulting firm, conducted a survey including roughly 20,000 people in varying countries. Of the individuals surveyed, Ipsos found that a bit over fifty percent reported increases in the cost of housing, healthcare, shoes, clothing, and entertainment. In addition to these responses, forty percent of respondents also expect prices to […]