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Global Marketing

Uber Dynamic Pricing In London

Dynamic pricing is a strategy where businesses adjust the prices of their offering to account for changing demand. Uber utilizes dynamic pricing and machine learning to forecast market conditions. We will explore how Uber introduced their dynamic pricing strategy in London. Uber introduced an algorithm that allowed the company to set variable pay and pricing […]

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Global Marketing

Ryanair and Boeing Bring Agree on a New Deal

300 New Boeing Aircraft in a $40 Billion Deal The low-cost airline, Ryanair, has announced they have made a significant deal with American plane manufacturer Boeing. The deal agreed upon is that Ryanair has decided to purchase over 300 new Boeing aircraft to accompany the need for expanding business over European airspace. The acquisition of […]

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Global Marketing

The End of Cheap Chinese Labor

Many companies are now fleeing China in the hopes of cheaper labor. As a result of various global and domestic changes, China is no longer the cheap labor manufacturer it once was. When China joined the World Trade Organization in 2001, it was seen as the great killer of what was left for American manufacturing. […]

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Global Marketing

Victoria’s Secret Re-Imagines Fall Runway Show

Everyone is incredibly familiar with Victoria’s Secret’s annual fashion show! Don’t you remember the days when you and your friends would make a whole pajama party out of it? Slipper and popcorn and all? Well that dream died in 2019 when Victoria Secret decided to permanently end its annual fashion show due it its outdated […]

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Global Marketing

Stranger Things Happen When: Kellog’s Eggos Utilizes Netnography 

Eggo  Kellog’s Eggo is infamously known for the Frozen Waffles. Eggos were invented in 1953, where the idea that food could be cooked, frozen, then reheated for meals. Eggos have remained popular to the present day. In 2016 Stranger Things included Eggo waffles as a critical plot point for their main character Eleven. The nostalgia […]