Category: Global Marketing

In the last few years, particularly stemming from 2017, dynamic pricing in sports has shifted the climate with which we view and perceive the demand for the sports industry. This new method of pricing has not only altered the way that tickets are priced, but also how each fan experiences the sporting event. Dynamic pricing […]

Being a former USD Torero, I can say from experience that San Diego is a fantastic city that is easily recognizable by the perfect weather, great nightlife, amazing food, and beautiful beaches that make up San Diego county. However, all these positives do not come free of charge as San Diego has grown to be […]

Hewlett Packard (HP) stands tall as a leading multinational technology firm renowned for producing an extensive array of hardware and software products globally. With market competition and economic fluctuations being significant forces driving change in firms’ international pricing strategies, HP’s approach has not differed far from this approach. This blog post focuses on the significant […]

The streaming era of today has exacerbated a new era for the music industry as well through fan connectivity to each artist. Further, the accessibility of music anywhere in the world has led consumers to crave more music than ever before as social media is constantly notifying consumers of new releases from their favorite artist. […]

Millions of viewers eagerly anticipate the World Cup, a global sporting event that generates substantial profits for host countries. A significant factor in this success is the international pricing strategy involved throughout the games, which changes based on consumer preferences and economic conditions of the time as well as the demographics of the host country. […]