There are distinct differences between Chinese culture and American culture. This difference is apparent when comparing the characteristics of corporate governance models of the Chinese to that of the Americans. While America has the characteristics of the Anglo-Saxon model, China has the characteristics of a relationship-based model. Anglo-Saxon Model In the Anglo Saxon Model, […]
Category: Global Marketing
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Let’s go to China!!!
Hello reader! My name is May and the next few posts will be following my trip through China, specifically Beijing and Shanghai. I am extremely excited for this opportunity to travel to a different country with classmates and professors! Aside from the tourist visits to see the many “Instagram worthy” locations, I’m eager to observe […]
Often times an objective of a marketing strategy could be to develop a slogan for a product or service. The tactics to do this aren’t always easy. Below are helpful tips that can assist in creating a slogan that sticks in the minds of your audience and strengthens your brand. Brainstorm a list of words […]
We have shared with you how to get the Instagram followers, build your network, and leverage your connections. Now you have some likes coming your way, maybe a few comments, but what is next? How do you know if your campaigns are working? Worry no more – we are taking this to the next level […]
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Samples. Samples. Samples.
I’m sure you have heard the phrase “The way to a man’s heart is through his stomach” but when it comes to samples have you heard the way to a man’s wallet is through his stomach? In store samples are a weakness to many, especially when it comes to food. I know I can never […]