As Roblox has risen to popularity in the younger generations, we are seeing this shift by retail brands as they attempt to make their space in the digital realm. Roblox is a very popular virtual space in which users are able to create and share experiences with their friends and be anything that they can […]
Author: Rutha Shah
Nordstrom is officially entering the marketplace and here’s everything you need to know about it. First off, let’s tip our hats to Nordstrom for recognizing the evolving landscape of retail. With the rise of e-commerce giants and changing consumer habits, they’ve not only acknowledged the shift but have proactively embraced it. By introducing their online […]
Pickleball, a popular sport that we know and has been on the rise, has now found its way into another store in the retail space. Lululemon has now leaned into a pickleball partnership with a lifetime partnership. Lululemon is officially going to be the official apparel partner of pickleball and tennis. Lululemon is partnering with […]
After years of slumping sales, GAP has appointed a new CMO. Fabiola Torres, from PepsiCo has been appointed the new CMO for GAP. Torres’ roles for GAP will include to oversee the marketing, creative, merchandising, store experience and operations times. Because of Gap’s ongoing efforts to put its brand back in te cultural conversation, this […]
After much time, Target has decided to throw itself in a new light in the retail business with the launch of a new subscription feature also known as Target 360. Target has launched Target 360 in hopes of increasing its e-commerce business. How would the Target 360 stack up against other parts of Target’s established […]