Author: RIQUE AND SUMEET

Developing a thorough understanding of the customers within a market is crucial to being able to successfully and profitably launch a product. Often a company will start their reach domestically and plan only for their local customers. Social, economic, cultural and religious factors could play a very different role abroad. Although, when launching domestically it […]

“A company’s marketing environment consists of the factors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers”. – Philip Kotler International marketing environment consists of global forces, such as economic, social, cultural, legal, and geographical and ecological forces, that affect international marketing decisions. International marketing […]