With #BookTok, the subgroup of TikTok featuring book publishers, book clubs, and book lovers both old and new, marketing for new books has been changed forever. And while some of the world’s top publishing houses like HarperCollins and Penguin Random House have already cracked the code to using TikTok to their advantage, smaller independent authors […]
Author: Marina
What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]