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Global Marketing

Niche To Mainstream: Let’s Talk About K-Pop!

Once upon a time, in 2002 (or was it 2003?…) I stumbled across K-pop aka Korean pop music. I had already been introduced to the world of J-pop (Japanese pop music) and C-pop (Chinese pop music), but once I found K-pop it was pretty much the only thing I consumed. I spent endless hours downloading […]

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Global Marketing

How Acai Bowls Got Trendy

As health and wellness has become trendy in recent years, many different healthy food or drink options have also become trendy. Matcha, chia seeds, and Greek yogurt are among some of the foods that have gained popularity. Superfoods such as fish, dark leafy greens, quinoa, and avocado have also become increasingly popular. You may have […]

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Global Marketing

Boba: From Taiwan to the Rest of the World

Boba, which is also sometimes referred to as bubble tea, is a popular drink enjoyed by many. For those unfamiliar with this beverage, an explanation from one source stated, “The word “boba” can refer to either a broad category of chunky drinks — including everything from iced tea with tapioca pearls to fresh juice loaded […]

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Global Marketing

Protein Powder and its Growing Use Globally

There has been a growing trend with health and wellness. Thanks to the internet, more information is reaching a wider range of audiences. This includes the individuals wanting to work on their physiques. People are paying more attention to what they eat and are getting to the gym. After doing some research, you may come […]

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Global Marketing

Starbucks in Korea

Starbucks is a name recognized all over the world. According to an article published in May 2022, Starbucks stores are located across 80 countries and the number of stores is close to reaching 35,000. In America, it seems like there is always a Starbucks conveniently located nearby. If you need your daily dose of caffeine […]