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Global Marketing

For Meat Lovers Everywhere, There’s Barbecue

Barbecue (or BBQ) is a favorite amongst people all over the world. In America, it’s pretty common to have barbecues during the summer, especially on the 4th of July. When thinking of barbecue, you may be picturing tender meat drenched in barbecue sauce. However, there are other types of barbecue so perhaps you’re daydreaming about […]

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Global Marketing

Cats vs Dogs

Are you a dog lover or a cat lover? Perhaps you are both, but it seems like most people lean towards one or the other. Some may prefer a cat because they’re pretty self-sufficient, while others prefer dogs so they have more of an excuse to go outside for a walk. There are several other […]

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Global Marketing

Musical Theatre: Is It “Popular”?

They may not be popular with everybody, but musicals are loved by many around the globe. The music, sets, stories, choreography, and costumes bring so much life to a stage. In between people suddenly breaking out into song, there’s usually dialogue in between to help tell a story. I say usually because there isn’t always […]

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Global Marketing

Pick Your Poison

It’s another Monday. You were probably awoken from your slumber to the sound of your alarm going off, that is, if you slept at all. The snooze button was probably hit several times before you somehow managed to peel yourself off your bed. You’re more than likely feeling tired, unless you’re one of the lucky […]

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Global Marketing

Apple May Need To Make Changes Soon

Smartphones have come a long way since they first appeared on the market. Nowadays, it seems that there are two main companies that rule the smartphone industry: Apple and Samsung. There are a multitude of features phones from each company offer that satisfy consumers’ needs and wants. However, Samsung shares an operating system, Android, with […]

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Global Marketing

Niche To Mainstream: Let’s Talk About K-Pop!

Once upon a time, in 2002 (or was it 2003?…) I stumbled across K-pop aka Korean pop music. I had already been introduced to the world of J-pop (Japanese pop music) and C-pop (Chinese pop music), but once I found K-pop it was pretty much the only thing I consumed. I spent endless hours downloading […]

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Global Marketing

How Acai Bowls Got Trendy

As health and wellness has become trendy in recent years, many different healthy food or drink options have also become trendy. Matcha, chia seeds, and Greek yogurt are among some of the foods that have gained popularity. Superfoods such as fish, dark leafy greens, quinoa, and avocado have also become increasingly popular. You may have […]

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Global Marketing

Boba: From Taiwan to the Rest of the World

Boba, which is also sometimes referred to as bubble tea, is a popular drink enjoyed by many. For those unfamiliar with this beverage, an explanation from one source stated, “The word “boba” can refer to either a broad category of chunky drinks — including everything from iced tea with tapioca pearls to fresh juice loaded […]