Penske Automotive Group (PAG) operates numerous car dealership domestically and internationally. They generate 32% of their total revenue in UK markets and additional 8% in other international markets such as New Zealand and Australia, with the rest in North America. However, the interesting part is their revenue mix and profitability is from more than just […]
In April 2019, Lululemon created a five-year plan to quadruple their international sales by 2023. Their strategy was t0 open 30 of their 45-50 new stores in Europe and Asia. They also want to host local events and have customizable e-commerce sites for each country to gain market share. Since Lululemon has a younger audience […]
Walmart is the largest retailer in the world, with revenues reaching 523.96 billion in 2019. They have been able to succeed in multiple countries, but have not had success in all. One of these failures for Walmart was in Japan. Walmart’s presence in Japan was created by purchasing a stake in Seiyu, which was a […]
Why would some companies choose to expand their retailing internationally when they already have success in their local market? There are multitude of reasons like proximity to consumers, tapping into new markets, access to diversified talent, and increasing brand recognition. For example, Nike has expanded internationally in order to come up with new business ideas […]
Starbucks has established itself as the most popular coffee chain in the world with 24,000 stores in 70 countries and does 10 times the revenue of its nearest competitor, Costa Coffee. Even though Starbucks has found success in many countries, they have not been able to succeed in every market. One of these failures was […]