Disney uses an integrated marketing communication strategy to create a unified message throughout all of their global operations. Integrated marketing communication involves the process of ensuring that all marketed goods and services contribute to a brand that remains consistent and relevant to the consumer over time. To ensure a consistent message to their consumers, they […]
Author: Arianna and Virginia
The fundamental key to approaching international marketing is understanding that the strategies employed in domestic marketing operations are also applied in foreign marketing operations. This concept itself may appear simple, yet its execution proves to be complex, particularly when examined through the lens of international market communications. At its core, market communication encompasses the tools […]