Shocking news! A popular streaming service and a quintessential fashion brand have decided to team up and give us the most unusual and intriguing collaboration of the year. Can you guess which companies? Netflix and Lacoste! This partnership is a limited edition clothing line based on Netflix’s most popular shows such as Bridgerton, Stranger Things, and Sex Education.
Lacoste is an iconic European brand known for its trendy and easygoing clothes while Netflix is known as the original streaming service. So what’s this collaboration really about? Why is it so exciting? A simple answer is that these are two nostalgic companies want to showcase fashion and film together, as those do go hand-in-hand. Also, even though Lacoste and Netflix are focusing on a few different shows on Netflix, the piece de resistance of this partnership is Stranger Things. This exemplary show has created an intensely loyal fan base and brings action, mystery, and 80s nostalgia to their lives. This vintage style collection is unisex and includes T-shirts, iconic sneakers that resemble those in the show, sweatshirts, and more! These styles will bring memories from the show with Lacoste’s version of the Demogorgon (if you don’t know what that is, go watch Stranger Things. Like tonight.), an alligator biking (a riff on the main characters and their iconic bike scenes), and vivid colors which is sure to transport us to the 80s. This collection is sure to bring us the original styles that the show is memorable for. This unique collection has been the talk of the town for film buffs and fashion lovers. It’s trendy, nostalgic, and just plain fun. The best part of this collaboration is not targeted to one type of consumer, it caters to a wide variety of buyers ranging from age to taste preferences. However, there is one thing in common – they love Stranger Things!
Let’s give Bridgerton and Sex Education some love, too! These iconic shows are also getting their own unisex Lacoste collections. Bridgerton has changed the game for period pieces, with its modern and fantastical view of history. Sex Education has become a comedy mainstay with a cult fan base. Some designs include the Lacoste alligator wearing a historic wig, seen in Bridgerton. Also, just like Stranger Things, Sex Education brings an air of nostalgia to our small screens, so we can expect to see back-to-school style sweatshirts, tops, and accessories.
Love it or hate it, this collaboration will create a buzz with its unique approach. Would you buy from this limited edition collaboration? If so, which collection? Not going to lie, I would buy the entire Bridgerton line.
https://www.retaildive.com/news/lacoste-netflix-collaboration-davids-bridal-bankruptcy/647656/
https://www.lacoste.com/us/netflix.html#/
https://about.netflix.com/en/news/netflix-and-lacoste-partner-for-a-must-wear-collaboration
https://www.adweek.com/convergent-tv/netflix-partners-with-lacoste-to-turn-fashion-upside-down/