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Global Marketing

New Retail Trend: DTC to Wholesale

2023 is bringing a new trend! These days, brands are quicker to sell wholesale than DTC. Why? Well, let’s go back to 2020. We were all stuck at home! We could only shop online! So, as “pandemic life” diminishes, companies and brands are going back to the days when consumers shopped in stores. Since stores […]

Categories
Global Marketing

Scotch & Soda Acquisition

The international retailing world is continually evolving and trying to fit into a newer digital world. So how do these brick-and-mortar stores survive? With little room for new brick-and-mortar brands to emerge, companies like Bluestar Alliance, with their expertise and finances, choose to acquire established but struggling brands to add to their portfolio in hopes […]