What is coca cola’s ‘One Brand’ and why does it work? In 2016, Coca Cola launched their global strategy they dubbed as ‘One Brand’ which unites all of Coca Cola’s Coke product under one global strategy they called “Taste the Feeling.” Now it can be a confusing concept that one strategy would work across multiple […]
Yes, we’ve heard the news, Tesla is closing down all of their innovative car dealerships, and going entirely online for sales, sidestepping the traditional “test drive”. There is quite the major shakeup happing at Tesla cutting back costs and reducing the price of the Model 3, but those Tesla dealerships, so emblematic from Paris to […]
Never heard and seen the behemoth in the real world? Don’t worry, because now, you can find it in the digital world. It is known as Alibaba, the B2B behemoth from Hangzhou, China with billions of sales, more than Amazon and eBay combined. It started in 1999, by a little eCommerce company in Hangzhou, China, […]
Last week we talked about various aspects of digital marketing, and so this week we thought we’d continue to look into that, with a case example: Johnson & Johnson. Johnson & Johnson is one of the most well-known brands in the world, evidenced by its spot as #100 among the 2018 Fortune 500. Their products, […]
McDonald’s global success often can be attributed to its cross cultural product offering efforts. In a recent strategic move, McDonald’s has chosen to introduce bacon in some of it’s dishes in the US. These dishes include french fries, the big mac and the quarter pounder. “People love bacon, and they love our iconic Big Mac, […]
What do Apple and Google have in common? Everyone knows each of these brands, and we mean EV-ER-Y-ONE! How did they do it? Well, we gathered 5 key takeaways of what makes a brand a Global Brand (Read Full Article Here): Be Useful, and Positive To gain a customer’s attention, a company must first and […]
According to a survey conducted by Wells Fargo, 87% of U.S. firms believe that international expansion is essential for long-term growth. Expanding internationally might have many benefits for retailers such as achieving economies of scale, risk diversification, attracting new talent and growth. However, some of the biggest retailers have tasted failure abroad, some of which […]
With how quickly technology progresses, it is important for businesses to stay up-to-date with the latest trends in marketing. That trend being Digital Marketing. It can be defined as “Achieving marketing objectives through applying digital technologies and media.” (source) Its main focus is to use its online presence to maintain a relationship with its existing […]