The international growth of Netflix with their strategies has resulted in global success. Today, they are streaming online in 190 countries. Netflix began in 1997 as a DVD rental mailing service then introduced online streaming in 2007. Beginning in the US, Netflix’s initial growth strategy was geographically moving into markets that also had cultural similarities […]
Patagonia, a global retail company, has reached many with their clothing, equipment, and environmental contributions. Their strategy beginning in the 1973 was focused on creating products that would reduce their global foot print, and inspiring others to care for their planet as well. I wanted to go over their Global Marketing Channels and the unique […]
When you hear the word ‘influencer’, what comes to mind? For most, it may be the current social media sensation, such as Alix Earle (@alix_earle) or Noah Beck (@noahbeck). But there is more than meets the eye to this industry, and it contains a wider variety of content creator that one might think. Over the […]
The new Barbie movie by Greta Gerwig is arguably a Millennial’s dream come true. Starring Margot Robbie as Barbie and Ryan Gosling as Ken, the film has been making waves on the Internet ahead of its release on 21 July 2023, particularly as a new trailer and set of posters launched for the movie. The Barbie marketing […]
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Croissant Craze!
Croissant, anyone? The food scene has had its fair share of trendy foods, and the latest food item buzzing around online is the “Suprême”, introduced by Lafayette Grand Cafe and Bakery in New York City last year, or also known in other places as the “spiral croissant” (Wells, 2023). With flaky layers assembled in a […]