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Global Marketing

YouTube; Breaking Down Language Barriers & More!

The Platform Youtube is a global online video-sharing and social media platform, it was first introduced in 2005 and is owned by Google. It’s the #2ndMostVisitedWebsite worldwide used by 2.514 billion users around the world after the google search engine. Youtube over the years successfully paved the road for many content creators and artists to […]

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Global Marketing

Global social media marketing is here to stay.

As we all know, social media has taken over the world. I doubt there is one person in this class who doesn’t have an account on either Instagram, TikTok, Facebook, or LinkedIn. With 59.4% of the total world population actively using social media, it has become one of the most efficient ways to send a […]

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Global Marketing

Disney’s Marketing Intelligence: Sofia The First

Sofia The First  “Sofia The First” is the popular Disney Junior show where Sofia becomes a princess when her mother marries the King of Enchancia. Disney launched this program in 2013 in hopes of competing with other popular shows from competitors, including “Blue’s Clues.” She was also utilized to repair the idea of what it […]

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Global Marketing

TikTok and the Publishing Industry

With #BookTok, the subgroup of TikTok featuring book publishers, book clubs, and book lovers both old and new, marketing for new books has been changed forever. And while some of the world’s top publishing houses like HarperCollins and Penguin Random House have already cracked the code to using TikTok to their advantage, smaller independent authors […]

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Global Marketing

A Guide to Marketing Intelligence

What is Marketing Intelligence? Marketing Intelligence refers to all of the information relevant to a company’s market(s) or target market(s) that the company can use to make more effective decisions about their participation and particular role within one or more markets. This intelligence is acquired through market research. At the global level, the outcome of […]

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Global Marketing

An Introduction To Marketing Intelligence

What is Marketing Intelligence? Marketing Intelligence is the collection of data that a company can perform in order to gain critical insights into the market’s taste and preferences, competition within the market, potential opportunities, and competitive advantages. The data collected can also help companies better perform segmentation within the market and identify places for market […]

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Global Marketing

Coca-Cola; A case for adaptation over standardization

The brand Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company, it was invented by John Stith Pemberton in Atlanta, Georgia. Over the years, Coca-Cola grew in popularity and became a global brand. It was introduced in countries worldwide and became a symbol of American culture. Coca-Cola is now being sold […]

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Global Marketing

A #LamePair… Just #Don’tdoit !

Tiffany & Co. and Nike are two well-known and respected brands in their respective industries, and a collaboration between them would likely generate a significant buzz and interest for people globally.  On January 30th, 2023. Both brands announced they’re collaborating on launching limited-edition shoes and several sterling silver accessories. So.. you’d think that both brands […]