Oreo has been a staple ever since its founding. Consumers love the nostalgic feelings associated with the brand. Oreo’s marketing strategy allows them to communicate with the audience they target by using effective marketing actions. Now Oreo uses a mid-premium pricing policy, they offer quality products and they price them at mid-range which has resulted […]
Cats vs Dogs
Are you a dog lover or a cat lover? Perhaps you are both, but it seems like most people lean towards one or the other. Some may prefer a cat because they’re pretty self-sufficient, while others prefer dogs so they have more of an excuse to go outside for a walk. There are several other […]
They may not be popular with everybody, but musicals are loved by many around the globe. The music, sets, stories, choreography, and costumes bring so much life to a stage. In between people suddenly breaking out into song, there’s usually dialogue in between to help tell a story. I say usually because there isn’t always […]
Dyson’s Global Branding Strategy
Dyson, a household name, is known for their innovative and high-quality appliances. The appliance that separated them from the competition was their bag-free and cordless vacuum in the late 1900s. James Dyson, founder of Dyson, began his discovery and prototype in England. Dyson began selling in England, Britain, and Japan. With great success and recognition, […]
The True Cost of Meta
Meta is one of the world’s largest social media companies, with a market cap of over $900 billion. Despite its massive size and extensive reach, the company recently suffered a massive drop in stock value due to low earnings in the fourth quarter of 2021. Most of the losses stemmed from challenges with its advertising […]