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Global Marketing

Creating an effective slogan is easy……isn’t it?

Often times an objective of a marketing strategy could be to develop a slogan for a product or service. The tactics to do this aren’t always easy. Below are helpful tips that can assist in creating a slogan that sticks in the minds of your audience and strengthens your brand. Brainstorm a list of words […]

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Global Marketing

Looking underneath the Instagram-hood: Insta-Anayltics

We have shared with you how to get the Instagram followers, build your network, and leverage your connections. Now you have some likes coming your way, maybe a few comments, but what is next? How do you know if your campaigns are working? Worry no more – we are taking this to the next level […]

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Global Marketing

Samples. Samples. Samples.

I’m sure you have heard the phrase “The way to a man’s heart is through his stomach” but when it comes to samples have you heard the way to a man’s wallet is through his stomach?  In store samples are a weakness to many, especially when it comes to food. I know I can never […]

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Global Marketing

American Holidays Catch On

What is it about American holidays that makes them so popular around the world?  Are they simply fun or is it all about marketing, selling holidays, and entertainment? Growing up in Romania, I looked forward to two major annual holidays: Easter and Christmas, with Easter far surpassing Christmas celebrations. Besides the joy of dying eggs […]

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Global Marketing

CUSTOMER DISLOYALTY: ARCO, THE FUEL THAT…

I have not been able to understand why anyone likes to put gasoline from a fuel station that does everything to keep you from being a returned customer.  We live in a world in which a business will want do anything to keep customers coming back.  Selling the cheapest gas around should not be the […]