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Global Marketing

Cats vs Dogs

Are you a dog lover or a cat lover? Perhaps you are both, but it seems like most people lean towards one or the other. Some may prefer a cat because they’re pretty self-sufficient, while others prefer dogs so they have more of an excuse to go outside for a walk. There are several other […]

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Global Marketing

Musical Theatre: Is It “Popular”?

They may not be popular with everybody, but musicals are loved by many around the globe. The music, sets, stories, choreography, and costumes bring so much life to a stage. In between people suddenly breaking out into song, there’s usually dialogue in between to help tell a story. I say usually because there isn’t always […]

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Global Marketing

Dyson’s Global Branding Strategy

Dyson, a household name, is known for their innovative and high-quality appliances. The appliance that separated them from the competition was their bag-free and cordless vacuum in the late 1900s. James Dyson, founder of Dyson, began his discovery and prototype in England. Dyson began selling in England, Britain, and Japan. With great success and recognition, […]

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Global Marketing

The True Cost of Meta

Meta is one of the world’s largest social media companies, with a market cap of over $900 billion. Despite its massive size and extensive reach, the company recently suffered a massive drop in stock value due to low earnings in the fourth quarter of 2021. Most of the losses stemmed from challenges with its advertising […]

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Global Marketing

Yesterday’s Price is not Today’s Price

Social media platforms have become increasingly powerful as influencers and social media ads can directly shape consumer behavior. Among the various platforms, Instagram’s visual-centric approach and massive global user base make it the most popular social media platform aside from twitter and in recent years, TikTok. The full effects of Instagram on international pricing strategies […]

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Global Marketing

The Shift of Dynamic Pricing and Sports

In the last few years, particularly stemming from 2017, dynamic pricing in sports has shifted the climate with which we view and perceive the demand for the sports industry. This new method of pricing has not only altered the way that tickets are priced, but also how each fan experiences the sporting event. Dynamic pricing […]

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Global Marketing

The Price of Paradise

Being a former USD Torero, I can say from experience that San Diego is a fantastic city that is easily recognizable by the perfect weather, great nightlife, amazing food, and beautiful beaches that make up San Diego county. However, all these positives do not come free of charge as San Diego has grown to be […]

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Global Marketing

HP’s International Pricing Strategy

Hewlett Packard (HP) stands tall as a leading multinational technology firm renowned for producing an extensive array of hardware and software products globally. With market competition and economic fluctuations being significant forces driving change in firms’ international pricing strategies, HP’s approach has not differed far from this approach. This blog post focuses on the significant […]