After a few blogs all about slogans I’ve come across a few great slogans and a slew of “good enough” slogans. I hadn’t seen too many of what I’d call really bad slogans. For some reason I expected early on that most slogans would be bad. That’s probably naïve knowing that companies spend tons of […]
For all you non-surfers out there, I’m going to walk you through what goes through a surfer’s head when he’s about to drop in on a big wave. First he paddles out into the line-up. On bigger days, that usually involves ducking diving, or dodging a few big waves before he’s in position to catch […]
The Big Apple, The Windy City, Bean Town. Many cities have nicknames both official and unofficial. All have their own origins that rarely have to do with their meanings today. The important part comes when a name turns into a perception or image in the mind of society. It’s easy to change a name, but […]