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Global Marketing

Mel Gibson aka. William Wallace, Martin Riggs, the Road Warrior, will RETURN

Mad Mel, as he has become known can make a comeback in Hollywood. Gibson’s brand has suffered no doubt about it but let us not forget he realized the greatness that is Braveheart; added the coolness in the Lethal Weapons series, and was a hero to many film fans. The man’s brand has generated millions […]

Categories
Global Marketing

Mario and Luigi need an Apple- An Example of Integrated Growth

Yes friends Mario and Luigi, these lovable Italian stereotypes have represented Nintendo since the company’s inception. And of course we have Apple; represented by an apple. So what does this blog title really mean? Team Alpha submits to you our Marketing Strategy of the day. What’s this strategic plan? You guessed it – Integrative Growth! […]