Author: Miruna Plesco

Categories
Global Marketing

American Holidays Catch On

What is it about American holidays that makes them so popular around the world?  Are they simply fun or is it all about marketing, selling holidays, and entertainment? Growing up in Romania, I looked forward to two major annual holidays: Easter and Christmas, with Easter far surpassing Christmas celebrations. Besides the joy of dying eggs […]

Categories
Global Marketing

Loyalty Points

Somewhere between the multitude of flight choices from Orange County / Santa Ana Airport to Seatac International, and the various opportunities for mileage points earned on my Bank of America credit card, I got hooked up on the Alaska Airlines’ frequent flyer program.   There’s something to say about unlimited upgrades to first class, TSA pre-check […]