When it comes to using social media to market a brand, it’s essential for the brand to have a distinct voice that consumers will remember, or something unique about the brand that stands out amongst the millions of other accounts online. With that said, here are a few brands on social media with a distinct […]
Social media marketing with influencers is everywhere, and there are different ways for brands to work with influencers. Here’s a quick rundown on a few ways an influencer can promote a brand, product, or service! First, reviews are where companies and brands will send influencers a free product or service in return for a review […]
When referring to social media marketing on a global scale, it’s important to do research on all the regions and markets you are going to reach out to and learn which social media platforms are most popular in which places. To take a look at a few major markets, starting off with the U.S., the […]
If you want to stay on top of social media marketing, you have to constantly be up to speed with how an app’s algorithm works. Take Instagram, for example. While it used to be known primarily as a photo-sharing app, it’s been prioritizing video content for a while now, specifically Reels. “Instagram redesigned its home […]
It’s been no secret that people’s attention spans are getting shorter and shorter. The average attention span for humans is currently 8.25 seconds, and “it decreased by almost 25% from 2000 to 2015” (Schiller, 2023). The result is a shift in the way people consume media, and by extension, social media marketing. One of today’s […]
Croissant, anyone? The food scene has had its fair share of trendy foods, and the latest food item buzzing around online is the “Suprême”, introduced by Lafayette Grand Cafe and Bakery in New York City last year, or also known in other places as the “spiral croissant” (Wells, 2023). With flaky layers assembled in a […]
Many movie studios have been coming up with increasingly creative ideas to market their upcoming films on social media, and one film that took the digital world by storm recently is M3GAN, a horror movie centered around a robotic doll named after the film’s title. M3GAN first made headlines after the first trailer for it […]
If you log onto any social media site around two weekends in April of every year, you’re bound to see a barrage of people’s posts from the Coachella Valley Music and Arts Festival. While music is still at the forefront of Coachella, it’s also become an enormous hub for influencer and social media marketing for […]