Croissant, anyone? The food scene has had its fair share of trendy foods, and the latest food item buzzing around online is the “Suprême”, introduced by Lafayette Grand Cafe and Bakery in New York City last year, or also known in other places as the “spiral croissant” (Wells, 2023). With flaky layers assembled in a […]
Many movie studios have been coming up with increasingly creative ideas to market their upcoming films on social media, and one film that took the digital world by storm recently is M3GAN, a horror movie centered around a robotic doll named after the film’s title. M3GAN first made headlines after the first trailer for it […]
If you log onto any social media site around two weekends in April of every year, you’re bound to see a barrage of people’s posts from the Coachella Valley Music and Arts Festival. While music is still at the forefront of Coachella, it’s also become an enormous hub for influencer and social media marketing for […]
It seems that many celebrities nowadays are releasing their own beauty brands. But if we were to start with one of the earlier ones, I would say that Kylie Jenner’s line, Kylie Cosmetics, is one to take note of in terms of her social media marketing strategy. Launched in 2015, Kylie Cosmetics sold out its […]
It’s no secret that TikTok has taken the world by storm in the past few years. At its core, it is still very much music-centric and TikTok is a platform responsible for catapulting trending audios and memes into the cultural zeitgeist and everyday slang that we use in conversation with friends, and for playing a […]