By, Natalie Filice, Katie Kirk, & McKenna McVicker Netflix has developed into a powerful presence in the global market, providing streaming services in over 190 countries. The massive success is building pressure on local media companies to think globally as Netflix continues to strive forward. David Wells, the Chief Financial Officer of Netflix, stated that […]
Author: Katie Kirk
By, Natalie Filice, Katie Kirk, & McKenna McVicker In past decades, success in entering international markets was dominated by a few brand-giants. Major market leaders such as Coca Cola and IMB developed sustainable global brand strategies that enabled their success within markets worldwide. Today, expanding into segments abroad is not limited to just big-name market […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker The Olympics: a global platform for the world’s premiere athletes to compete, representing their countries proudly. There are clear winners, represented by gold, silver, and bronze medals in their specific athletic categories. What is not clear to most audiences is that there is another type of winner: […]
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Airbnb Master “Glocalization”
By, Natalie Filice, Katie Kirk, & McKenna McVicker When you go on vacation, don’t you want to stay in heart of the area you’re visiting? Don’t you want to be in a place the locals love, that’s also walking distance from main attractions? Don’t you want to avoid expensive hotels and have […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Creating a successful global brand, in a world of increasing accessibility to information and products, is no easy feat. A company web page and social media outlets can be instantly accessed from anywhere across the globe, however, a brand must be more than just reachable. A brand […]
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Nike Goes Local?
By, Natalie Filice, Katie Kirk, & McKenna McVicker Nike has created one of the most distinctive global brands in the world. Almost anywhere in the world, people will see the Swoosh, and immediately think “Nike.” They are a leader in the leisurewear industry, combining function with style. Their market segment is huge, drawing male […]
By, Natalie Filice, Katie Kirk, & McKenna McVicker Interbrand, a global brand consultancy, ranked the best global brands of 2017. Ranked by brand value, Apple sits on top, valued at 184,154 million. Apple increased brand value by 3% in 2017. Following Apple in the rankings are Google, Microsoft, Coca-Cola, and Amazon, respectively. These ratings prompts […]