How brands can deal with social media errs. Many brands are focusing on consumer bases who, more than ever, demand they take a stand on certain issues. At Bud Light, who partnered with transgender influencer Dylan Mulvaney for a promotional post last year, they realized the ramifications of taking such stances in full force. The […]
With a 1979 Ford Bronco. In 2022, eBay Motors had a question. With an abundance of high quality off-roading parts and vehicle modifications available on their website, why weren’t they able to reach relevant consumers effectively? Off-roading has become very popular over the recent decades. Whether it be for viewing nature otherwise unreachable, searching for […]
The only thing Innocent is guilty of is finding out how. Today, every brand needs to have a distinct social media presence. However, it can be difficult to distinguish your business from competitors without compromising your brand identity. For Innocent, a B corporation that sells health drinks, the best way to do this was by […]
How the Hollywood studios are trying to use virality to boost the success of their films. By Ethan Mantaro This past week, some of America’s greatest national monuments were invaded by a mob of damned dirty apes riding horseback. A stunt marketing campaign for the new entry in the decades spanning Planet of the Apes […]
How Halara earned massive returns through TikTok In only three months, activewear brand Halara drove over 500,000 sales for their work pants line (seen above). How? They used TikTok. More specifically, they used thousands of TikTok content creators and influencers on product pushes and encouraged user-generated content. It seems simple on its surface, but by […]