Author: Chris Allen

If you’ve been reading my other blog posts, you’ll know the quest for accurate and insightful global market intelligence is crucial for any company with international business. However, gathering this intelligence must be done carefully. Primary data collection can be susceptible to a curious phenomenon known as the Hawthorne Effect. This effect describes change in […]

In today’s interconnected world, businesses navigate a difficult and ever changing landscape, the global marketplace. Understanding international customer preferences, emerging trends, and potential challenges is not optional and brands must be aware of these issues at all times; this crucial knowledge serves as the foundation of effective global market intelligence. More specifically, strategic surveys have […]

“In the grim darkness of the far future, there is only war.” Games Workshop Ah, Warhammer, my beloved. My nerdy guilty pleasure which I now get to shamelessly explain all over this graded blog. Let’s dive in. Warhammer is a tabletop game created by a company called Games Workshop (GW), based in Nottingham UK. Among […]

Kentucky Fried Chicken (KFC) has a somewhat negative brand reputation in the United States. As part of this perception, American consumers may not immediately consider that KFC is China’s largest fast food chain with over 9000 locations. To have accomplished this undertaking, KFC’s new product development team works around the clock to create new menu […]

Chipotle’s reach may seem ubiquitous to those living in the American Southwest. Their no-nonsense cafeteria style Mexican cuisine has become a major hit, achieving $9.9 billion in revenue in 2023. Though popular here in the States, Chipotle has struggled to gain traction in international markets. Their international portfolio contains only 39 locations in Canada, 15 […]