With credit to the professor’s slides on Global Market Intelligence, there are 6 steps to follow when designing a research study. They are as follows: 1. Define the research problem(s) 2. Develop a research design 3. Determine information needs 4. Collect the Data (secondary and primary) 5. Analyze the data and interpret the results 6. […]
Caution, spoilers ahead for Scott Pilgrim vs. the World. One of my favorite movies of all time very nearly had a sharp left turn for an ending, which definitely would have made the film worse overall. That movie is Scott Pilgrim vs. the World, and a seemingly minor tweak to the ending made a world […]
With all this talk of primary data, companies reading your personal info from your phone or computer, and facial recognition technology, you have to wonder if companies are keeping your data safe. So, are they? No, not really. Like not even a little. In 2023 alone, there were an estimated 3,205 breaches of personal and […]
When considering taking your business global, success hinges on a deep understanding of your target market. While you no doubt have innovative products and success is all but guaranteed (in your head), neglecting the fundamental question of “who is buying?” can lead to costly missteps or even abject failure. This is where estimating market size, […]
Have you ever been to Petco? If you own a pet, you’ve probably been inside of their stores in the past few years. Did they try to push their loyalty program on you, the one called VitalCare Rewards? They gave that schpiel to me and I said ah screw it I come here often enough […]
If you’ve been reading my other blog posts, you’ll know the quest for accurate and insightful global market intelligence is crucial for any company with international business. However, gathering this intelligence must be done carefully. Primary data collection can be susceptible to a curious phenomenon known as the Hawthorne Effect. This effect describes change in […]
In today’s interconnected world, businesses navigate a difficult and ever changing landscape, the global marketplace. Understanding international customer preferences, emerging trends, and potential challenges is not optional and brands must be aware of these issues at all times; this crucial knowledge serves as the foundation of effective global market intelligence. More specifically, strategic surveys have […]
“In the grim darkness of the far future, there is only war.” Games Workshop Ah, Warhammer, my beloved. My nerdy guilty pleasure which I now get to shamelessly explain all over this graded blog. Let’s dive in. Warhammer is a tabletop game created by a company called Games Workshop (GW), based in Nottingham UK. Among […]