Eggo Kellog’s Eggo is infamously known for the Frozen Waffles. Eggos were invented in 1953, where the idea that food could be cooked, frozen, then reheated for meals. Eggos have remained popular to the present day. In 2016 Stranger Things included Eggo waffles as a critical plot point for their main character Eleven. The nostalgia […]
Tag: Netnography
Southwest Airlines: Southwest Airlines is an airline located in The United States. It prides itself as the world’s leading and largest low-cost carrier. Southwest was established in 1967 and is headquartered in Dallas, Texas. It currently has airports in 4 states, and as of 2018, it flew more domestic travelers than any other airline in […]
Inner Beauty Dove has been committed to building confidence in beauty. In a world with high beauty standards, women have taken to social media to share their opinions on beauty. “In 2014 alone, women posted 5 million negative Tweets about beauty and body image. Women are two times as likely to say something negative about […]
KFC and Beyond Meat: On January 10, 2022, KFC launched Beyond Fried Chicken in their first national rollout while supplies last. After researching the change in consumer tastes and preferences regarding the importance of health-conscious food options, through marketing intelligence including surveys and netnography KFC partnered with Beyond Meat in 2019. KFC President Kevin Hochman concluded […]