Some objectives of marketing strategies are increased brand awareness, brand consideration, and sales. However, poor marketing strategies can do the opposite and decrease consumers’ perception of the brand. It is especially important to take time to learn about a foreign country before doing global marketing. This blog post will explore some global marketing strategy failures […]
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Marketing Strategy of Starbucks
Starbucks is one of the most globally recognized coffee brands in the world. Due to its consistent brand and marketing, Starbucks has continued to grow its success in brand recognition and customer loyalty. Starbucks was founded in 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegl, and Gordon Bowker (starbucks.com). By 2006, Starbucks had grown […]
Airbnb hosts in Ukraine are being overwhelmed with bookings from people worldwide who do not plan to visit any time soon. The plan picked up momentum around March 2nd and 3rd when people had booked more than 61,000 nights in Ukraine. The campaign’s goal was to funnel money to Ukrainians who needed financial assistance during […]
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B2B Supply Chain Transparency
Marketers all over the world find ways to engineer a plan to sell their products. Most recently, businesses have taken the DTC route to keep rent expenses low and facilitate the transaction efforts for the end-user. However, by separating the end-user from the source, a communication barrier is created leaving the end-user detached from the […]
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McDonald’s and KFC help Ukraine
The invasion of Ukraine started a week ago, and countries and corporations have been trying their best to help the country. McDonald’s and KFC are helping by feeding soldiers and civilians in Ukraine during the attack. Mcdonald’s has 108 locations in Ukraine, and KFC has 48. Both corporations had shut their doors when the invasion […]
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Russia Banned From the Olympics
This past Monday, the International Olympic Committee (IOC) banned athletes from Russia and Belarus from competing due to the ongoing invasion in Ukraine. This recommendation was also endorsed by backers of Utah’s bid for the next Winter Olympic Games. The president and CEO of the Salt Lake City Utah Committee for the Games, Fraser Bullock, […]
Recently, Russia began to invade Ukraine, which has left the world in outrage. Many companies have been stopping business in Russia or are worried about how they will continue to run after the invasion. Back in 2008, Adidas signed a long-term partnership with the Russian Football Union, but the company has decided to suspend its […]
McDonald’s is one of the most successful restaurant chains across the globe. As of 2019, it operated and franchised a total of 39,168 restaurants in 118 countries and territories, generating a worldwide revenue of $19.2 billion in 2020 (Statista, 2020). McDonald’s global success can be attributed to many reasons with one, in particular, being the […]