Why would some companies choose to expand their retailing internationally when they already have success in their local market? There are multitude of reasons like proximity to consumers, tapping into new markets, access to diversified talent, and increasing brand recognition. For example, Nike has expanded internationally in order to come up with new business ideas […]
Starbucks has established itself as the most popular coffee chain in the world with 24,000 stores in 70 countries and does 10 times the revenue of its nearest competitor, Costa Coffee. Even though Starbucks has found success in many countries, they have not been able to succeed in every market. One of these failures was […]
Who am I kidding…I buy SO much stuff on Social Media. Having the topic “Global Social Media Marketing” got me thinking, “what products have I been targeted with.” But better yet, “what have I actually purchased?”. I went on a mission to retrace what I have most recently purchased based on targeted ads on either […]
Open up your iPhone and take a look at the apps on your phone. What do you see? Maybe some periodicals like The Wall Street Journal and New York Times. Maybe some shopping platforms like Poshmark and Fashionphile. But I will bet $10 you have a handful of social media apps, probably even on your […]
It is no surprise that in 2022, consumers live on their phones. Whether it’s an ad popping up on your Instagram feed, a product review on TikTok, banners on ESPN aps, or targeted advertisements on Facebook; consumers consume through the social media applications on their phones. These social networks have forever changed and transformed how […]
Coinbase’s $14 Million QR Code
Instead of watching the Super Bowl for the football game, some people watch the Super Bowl for the funny, unpredictable, and randomly witty commercials that companies spend millions of dollars on. However, during the 2021 Super Bowl people deemed the Coinbase commercial the most confusing Super Bowl commercial of all time. There was no context […]
How Peloton Boomed
As recent news circulates about Peloton reducing its employees since demand has significantly decreased, we became curious of the overall brand and if they expanded internationally or if it was just a US trend. The Hollywood Reporter produced, and article called “The Netflix of Wellness: Inside the Hollywoodization of Peloton”. It mentioned that this bike […]
Global Strategy of Netflix
Netflix’s global expansion has remained a major factor in the organization’s success. By 2017 it was operating in over 190 countries, and in 2020 close to $20 million of revenue was international. Utilizing a global expansion strategy is not uncommon for tech companies, but Netflix faced unique challenges when expanding internationally. The organization had to […]