Based on the early presentations in class, this is my obligatory food focused post. As with any economic index, the goal is to accurately measure purchasing power based on an identical “basket of good”. McDonalds has locations in 120 countries, which makes its signature burger the ideal product to compare the price of from place […]
How hopping on trends can help a brand’s social media. Come on Barbie, let’s go party at the Airbnb of your house. In a campaign surrounding iconic houses, last year Airbnb unveiled its Barbie Dream House inspired by the film. While the house itself has nothing to do with social media, the idea of companies […]
Airbnb announced their new global marketing strategy earlier this month. This strategy is centered around customers enjoying experiences rather than booking a short-term stay at one of their locations. The company is expanding their core business model due to slow booking rates since COVID-19. The new category around creating experiences for customers is called ‘Icons’. […]
Generative AI in social media marketing. It’s all anyone has been talking about for the past year. Concerns over artificial intelligence taking over certain jobs is top of mind, particularly in fields like marketing where much of the product relies on visuals or text that generative AI is moving closer to imitating each day. So, […]
How Apple benefitted from one of the best UGC campaigns in recent memory. Fans of a brand’s product or service can be its best friend. Not because they pay more money or sign up for newsletters. Instead, fans have a tendency to want to showcase themselves using said product or service. User generated content (UGC) […]